A live DSC Alliance webinar
Meet the Initiators of the Movement
The people who walked out of the insurance system and built the replacement are getting on one call.
3:00 PM PT / 4:00 PM MT / 5:00 PM CT / 6:00 PM ET
Why this webinar
A real conversation, not a keynote
Every movement starts with a few people who refuse to accept the way things are. Direct specialty care started with physicians who were tired of watching patients wait months for care, get hit with bills no one could explain, and be treated as claims instead of people. So they left, and they built something better.
This is your chance to meet them, live. Not a polished keynote. A real conversation about why they did it, what it took, what they learned, and where the movement goes next. Bring your questions. This session is built around them.
Who you will meet
The four physicians behind the movement
Dr. Diana Girnita, MD, PhD
Rheumatology · Co-founder, DSC Alliance
Founder of Rheumatologist OnCall. In 2019 she started the first telemedicine company in rheumatology, built on transparent pricing, and has since helped thousands of patients across the United States. She built the Alliance so no physician has to leave the insurance system alone.
Dr. Lara Briseno Kenney
Hematology, Oncology & Palliative Care · Co-founder, DSC Alliance
Co-founder of the DSC Alliance, practicing direct specialty care in rural Clinton, Missouri. A peer-to-peer DSC consultation pioneer, helping other physicians navigate the same leap she made.
Dr. Lou Flaspohler, MD
Direct Care Specialist · Board Member, DSC Alliance
Board member of the DSC Alliance, practicing direct specialty care in Cincinnati, Ohio, and part of the direct care movement for 20 years.
Dr. Tea Nguyen, DPM
Direct Care Specialist · Board Member, DSC Alliance
Board member of the DSC Alliance, practicing direct specialty care in Santa Cruz, California, and founder of Pacific Point Podiatry.
What you will take away
The honest version of how this movement got built
- 01
The real story of how direct specialty care went from a few individuals to a national movement.
- 02
Why these physicians left insurance-based practice, and what changed for their patients when they did.
- 03
The honest version: what was hard, what they would do differently, and what they wish they had known.
- 04
Where the movement is headed, and how you fit into it.
- 05The live part
Your questions, answered live by the founders.
Seats are limited.
Claim yours!
This is a live conversation with the founders, so the room has a real cap: once it is full, it is full.
Every physician who registers is welcome, so if you can be there, be there.
Who should be in the room
You do not need to be ready to change anything
Just curious
New to direct care, here to learn what it actually looks like.
Considering the leap
Weighing the leap, and want to hear what it actually costs.
Already practicing
Already there, and want a community that gets it.
Reserve your seat
One live conversation with all four initiators
Save your seat for Thursday, July 23,
before the room fills.
- ✓Free to attend
- ✓Live Q&A with all four initiators
- ✓Recording sent to every registrant
Diana, Lara, Lou, and Tea will be live to take your questions.
Frequently Asked Questions
When is the webinar?
The Meet the Initiators webinar is on Thursday, July 23, 2026, at 3:00 PM PT / 4:00 PM MT / 5:00 PM CT / 6:00 PM ET. It is held live online. Register and we will email you the join link and a reminder before it begins.
How much does it cost to attend?
Nothing. The webinar is free, and live seats are capped at 100, so register early to hold your spot.
What if I cannot attend live?
Register anyway. We send the recording to everyone who registers. Come live if you can, because the founders answer your questions in the room, and that part only happens once.
Who are the initiators of the DSC Alliance?
The DSC Alliance was co-founded by Dr. Diana Girnita and Dr. Lara Briseno Kenney, physicians who left insurance-based practice to build a transparent, direct model of specialty care and a community to support it. Dr. Lou Flaspohler and Dr. Tea Nguyen serve on the DSC Alliance board.
Do I have to be a member to attend?
No. The webinar is open to any physician who wants to learn about direct specialty care and meet the founders. If you join as a founding member, you also get the Starter Guide, the recorded webinar library, the monthly newsletter, the private community, and a national directory listing with your place on our map.